Case Study

Industry: Social Media
Site: http://www.mashable.com
Description: Founded in July 2005, Mashable is the world's largest blog focused on Web 2.0 and Social Media news. With more than 12.5 million monthly pageviews, Mashable is the most prolific blog, reviewing new Web sites and services, publishing breaking news on what's new on the web and offering social media resources and guides.

Services:

• Static file acceleration / compression
• Wordpress CDN Integration

Project Overview

Mashable approached MaxCDN in 2009 wanting to switch CDNs, looking for more features and flexibility. MaxCDN was able to successfully address all feature and flexibility requests and significantly improve Mashable's user experience.

Challenge

After reviewing Mashable's original hosting, MaxCDN identified a number of vital concerns that needed to be addressed:

• Needed to be able to easily compress static CSS and Javascript
• Provide an Origin Pull account, so no existing infrastructure needed to be updated
• Allow for multiple CNAMEs to match existing infrastructure
• Integrate directly into the W3-Total-Cache module to put Wordpress on the CDN.
• Be able to suggest features and have them implemented

Solution

Mashable implemented a series of solutions from the MaxCDN self service console. These solutions included:

• Turning on compression for all static files to decrease page load times
• Low latency delivery of small files
• Ensuring a consistent experience to visitors, all over the world

Results

Among the initial achievements within months of launching the new Mashable were:

• Very fast implementation
• Nearly 30% reduction in bandwidth with compression