Conversion increase in 3 easy steps
Conversion increase doesn’t have to be all that tricky. There are handful of main things anyone can do to quickly and effectively increase the conversion on their website to earn more revenue.
1. Have quality content content
A website can load quickly but if it doesn’t have anything of value to display, you are not going to maximize your conversion increase. Make sure to use well-written copy that is easy to read and without and errors. Simple things like adding bullet points to the copy will really help the readers understand and trust what they are reading which will ultimately lead to more sales.
Video content is also a very valuable tool that more websites are starting to utilize. Of course this video content should be of a high quality but just having it on the website will help increase your web presence and the likelihood that visitors will go on to purchase your product. Just make sure that these videos load quickly, as slowing down the website would be counter-intuitive.
2. Have a fast load time
Studies show, time and time again, that online consumers are more impatient than ever before. Simply put, the days of a 10-second homepage load time being acceptable are long gone. This is especially true for the online shopper that is actively searching for a product or service to purchase. For every second longer it takes for a website to load, his or her chance of staying on that page dramatically drops.
A website that loads in three seconds has 22% fewer conversions, on average, while a site that takes 11 seconds to load suffers from a conversion loss of 45%. For this reason, it’s extremely important to have a quickly loading website if you are going for conversion increase.
3. Make sure the website is easy to use
This simple yet effective concept is quite often overlooked. Sure, banner ads might be essential, but if they’ve taken over your website and make it hard to navigate, you will actually lose more revenue than you might make with the ads. Navigation is important: have a basic layout with a menu that is easily accessible.
Also, having an east checkout system is very important and often not the case. Make sure that your potential customer can quickly and easily purchase the product that you are offering. Offering different tiers and trials is also a good idea, as it gives more incentive for an on-the-fence buyer to go through and make the purchase, ultimately give your website a conversion increase.
Talk to one of our Content Delivery Network experts to learn more about how your company can leverage this information and see higher website conversions and revenue.
