A faster site will lead to the following…
Increased Conversions
- Several case studies have shown mind blowing results. It is hard to believe how much effect a fast loading site has on your conversion.
- Mozilla’s optimized experimental variation shaved 2.2 seconds off the average page load time and increased download conversions by 15.4%!
More Revenue
- If an e-commerence site is making $100,000 per day, a one second page delay could potentially cost you $2.5 million in lost sales every year.
- Amazon found that one tenth of a second of load speed is worth one percent of sales.
Happier Customers
- Studies have discovered some critical factors regarding how loading time affects customers.
- In fact, nearly half of viewers expect a web page to load in less than two seconds!
- And not even that, but 52% of online shoppers claim that loading is important for their loyalty to a site.
Better SEO
- Google has shown that page speed is a large factor used in their ranking algorithm.
- Pages that load faster are listed higher in search results.
- Maintaining a high SEO is hard work; don’t let a slow page ruin your efforts.
