Increase ecommerce revenue with a quick load time

The quicker a website loads, the more revenue a business can potentially make, studies show. In a time when, more than ever, time is money, quicker load times directly increase ecommerce revenue. Shopzilla, for example, sped up its average page load time from 6 seconds to 1.2 second s and experienced a 12% increase in revenue and a 25% increase in page views. Mozilla shaved 2.2 seconds off their landing pages, thereby increasing download conversions by 15.4%, which they estimate will result in 60 million more Firefox downloads per year.

For websites that depend on advertising as a main revenue stream, load time is extremely important. The quickest way to get more ad clicks is to increase the number of page views per user, which is directly related to the time it takes for each page to load. All in all, the quicker a consumer can see the ads, the quicker he or she will click on them which proves that an increase in ecommerce revenue is directly related to quicker load times.

Slow load times decrease revenue

A one-second delay in page load time, on average, means 11% fewer page views and visitors of the top 10 percentile of website speed view 50% more pages than visitors in the bottom 10 percent, studies prove

A company’s everyday internal productivity is slowed by slow load times since its employees are forced to wait on page loads. The quicker a website’s load time the more that those working around that website are able to get done, directly impacting a company’s health and vitality.

Nobody wants to wait

The less time waiting for a website to load, the more money a company saves, the quicker it can complete projects and the higher the overall satisfaction, on both the employee and consumer side. And the happier the website visitor is, the more likely he or she is to purchase your product or service.

Unsatisfied users, studies show, are less likely to complete any transactions. A mere two-second website load time slowdown equals two percent fewer inquiries by that user and they click almost four percent less often. These users will very often go on to communicate their dissatisfaction with other potential users which once again proves that you can increase ecommerce revenue with faster load times.

Talk to a Content Delivery Network expert to learn how to leverage our CDN and increase conversions and revenue.