Site acceleration is key to financial succes

At a time when the world is moving ever so quickly, the world is also ever so impatient. Studies show that your customers will not wait for long website load times which proves that site acceleration is key to you business’ financial success.

The proof is in the stats

Studies prove that each second more that it takes to load, the more dramatic your loss in potential business. On average, a site that loads in 3 seconds has 22% fewer conversions, while a site that takes 11 seconds to load suffers from a conversion loss of 45%. This can be staggering for a business that depends on its website for a high percentage—if not all—of its revenue stream.

NetDNA helps maximize the speed and efficiency of your business’ website, which, in turn, translates into more revenue. Site acceleration is very important: you cannot afford to lose customers because your homepage takes too long to load.

Don’t neglect your mobile site

With mobile technology quickly evolving, every business needs to also have an optimized mobile site, as many consumers use their mobile devices as a primary means of Internet connection. These mobile users are also expecting your website to load as quickly as it would on a desktop and more often than not, these expectations are not met equating a loss in business.

Three out of four mobile users say that they’ll abandon a website if it doesn’t load in five seconds. These users report that they often go directly to the original business’ competition. Unfortunately, despite these statistics, reports show that the average load time for a mobile website is a whopping nine seconds—extremely long in today’s time.

Site acceleration really matters

Site acceleration is also important because load time matters when a potential customer searches for the your product or service. Search engine such as Google take load times into account when ranking and these search engines know that their users prefer quicker loading websites and are generally happier with websites that load within a matter of moments.