Getting $#!+ Done and Having Fun at MaxCDN
August 7, 2015 | Robert GibbAt MaxCDN we have three offices in three very cool cities: Los Angeles, Las Vegas, and Belgrade, Serbia. We also have a set of core values that fosters our spirit of adventure in and out of work. On July 23, our marketing team put our Get It Done, Make Cool $#!+, and Work n’ Whistle core values to the test. And what better way to conduct this test than with a little road trip up to our Vegas office. In return for MaxCDN funding this excursion, we promised our comrade Dax Moreno, VP of Sales and Marketing, that we would:
- Each complete an important project
- Document our experience
- Have fun
Day 1: The DriveA few days after our proposal was approved, we hit the road in a decidedly small rental car. It was a bit tight, but given the responsibility of managing a budget, we chose to spend money elsewhere than on a $150/day van. Having extra cash and being a little cramped served us just fine. After a five-hour drive through a desert lightning storm on Monday night, we arrived at Bally’s in Vegas the next morning around 1 a.m. We unstiffened with a stiff drink then called it a night, knowing we would need some rest for the two days of work and shenanigans ahead.
Day 2: The FloodOur Vegas office is pretty damn cool. As a co-working space it has a large community area where you can sit among motivated startup teams. It also has futuristic chairs, fruit-infused water, exposed-wood walls, and a cozy private office dedicated to MaxCDN. With our good friends in engineering settled in the office when we arrived, we decided to work in the community space. With its open environment, it was a refreshing change of scenery. I also think that, without us realizing it, our minds were already working in different ways for the better. Image: Heather cranking, the rest of us posing Between making a good dent in our projects (more details below) and exploring the local eateries with our engineering team, we considered the first day a success. And even after we learned our room at Bally’s had flooded, we still considered it successful.. About that ... According to Bally’s our room started flooding around 10 a.m. So when we returned back from the office we witnessed a warzone of soaked clothes, stench, and blaring air movers. We didn’t get upset though. Instead we saw an opportunity. Well, Phil did ... After speaking with management, Phil got Bally’s to dry clean all of our clothes. He didn’t stop there though. When Bally’s said they could give us the same room with a better view, he pushed on. Eventually Bally’s caved in and gave us a junior suite with a great view of the strip. Image: The view from the new room shared by me, Kris and Phil. We were all satisfied with this, but Phil saw even more opportunity. He didn’t stop until Bally’s let us buy some outfits on the casino’s tab and gave us a $300 casino credit.
Day 3: The Projects & CelebrationThat morning our dry-cleaned clothes arrived. Have you ever had your underwear dry-cleaned? If you haven’t, let me tell you it’s quite a treat. It’s like getting new underwear that you already have a history of comfort with. You’re familiar with them and they’re familiar with you. The human-underwear relationship starts anew, but at the same time, you’re able to bypass the “getting to know each other” period and get right down to being comfortable with one another. It’s a beautiful thing. Image: The rebirth of the underwear With our new underwear on, Phil, Kris, and I met up with Heather and Kyrsten to pick up Krispy Kreme donuts before heading to work. Back at the office with donuts and coffee in hand, we focused on completing the “Vegas projects” we assigned to ourselves. These were projects that we were passionate about completing and had wanted to get done for quite a long time. I think we always just needed a different setting like the one our Vegas office afforded. The projects we took on included:
- Lead Scoring Using HubSpot (Kris): Lead scoring gives the leads that MaxCDN obtains - through free trials signups, live chats, content downloads like this, and other form submissions - a number score. This score goes up or down depending on what actions leads make (starting a free trial, opening an email, clicking a link in an email, requesting a quote etc.) and helps us make our relationship with them more relevant and useful.
- Webinar Program Optimization (Kyrsten): Halfway through 2015 Kyrsten started hosting webinars like this as part of MaxCDN’s initiative to provide more valuable resources to our prospects and customers. Kyrsten used a baseline approach for our first two webinars, and with this experience under her belt, she optimized the process. Now you’ll be more aware of when MaxCDN webinars are happening and get better information from them.
- Signup Form Revision (Heather): Essentially we wanted to make some tweaks to our order form pages (like the 100GB one) so anyone who wants MaxCDN can get it faster than ever before. While we ran into some roadblocks on this, we learned a lot about what is possible with the current order form functionality. What we learned will become a key factor in how we make MaxCDN activation even easier in the future.
- Opportunity Database (Phil): At MaxCDN we separate those interested in our service into three main categories: leads, opportunities and customers. In an effort to learn more about where our opportunities come from, Phil created a database. This database includes information regarding where opportunities begin their “MaxCDN journey,” allowing us to market our services in more relevant, receptive areas of the web.
- Free Trial Drip Campaign (Me): While our Speed Team helps free trial users integrate and optimize MaxCDN, I wanted to introduce another means of communication through educational emails. At the time of this writing, the new email sequence that gives free trial users optimization tips over a span of 30 days is being implemented.