How To Build The Ultimate (Hosting) Business in 5 Steps
April 7, 2016 | Jesse Nickles
Table of Contents
This guest post was originally titled “How To Build The Ultimate Hosting Environment” at the invitation of MaxCDN. Soon after beginning the post, however, I realized that discussing any sort of “ultimate” web hosting infrastructure really required some background discussion on business values. Below is the more extensive piece I came up with. During the U.S. occupation of Japan after World War II, much deliberation took place between American and Japanese officials on how to rebuild the Japanese economy to a point of prosperity. General Douglas MacArthur, frustrated at his inability to make so much as a phone call in Japan due to post-war destruction, requested an American professor of statistics to assist with the early planning of the 1951 Japanese Census. The professor, W. Edwards Deming, had previously assisted with organizing the U.S. Census and had experience in quality control and various sampling techniques. Inspired by Bell Laboratories’ Walter A. Shewhart, Deming went on to train hundreds of engineers, managers, and scholars in statistical process control (SPC) and quality control concepts. One of his trainees was Akio Morita, the co-founder of Sony. In summary, Deming’s message to Japanese business executives was this: Improving quality reduces expenses while increasing productivity and market share. By implementing Deming’s concepts, Japanese companies and manufacturers went on to achieve never-before-seen levels of economic growth. Less than a decade after the war ended, Japan became the world’s second largest economy due to international demand for Japanese products. This quality-first approach, along with Glen Allsopp's Marketing Inc. project, greatly inspired me to find a unique niche in the web hosting space that could be the best service of its type. It’s with this mindset that I launched LittleBizzy, a managed WordPress hosting business focused entirely on speed, stability, and security. In this post, I'll tell you how I built the hosting biz of my dreams — a service that I had tried to find for years until giving up and launching it myself — without any affiliate program, and by acquiring most of our new customers by way of referrals and resellers.